Every community college has an open door. The real test isn’t who walks through it – it’s what happens next.
For years, enrollment success was measured almost entirely by headcount. The sharper question now is whether the institution helps each student start in the right place for their own goals – whether that’s a high school student earning dual enrollment credit, an adult learner balancing work and family, a first-generation student navigating college for the first time, someone re-entering through a corrections education partnership, or an employee enrolled through their employer.
This session looks at how leaders are sharpening recruitment and enrollment for that kind of long-term progress – making pathways and outcomes clear before a student ever registers, and catching misalignment at the point of entry before it costs a student their first term.
VP of Institutional Effectiveness and Strategy
Johnston Community College
Vice President of Enrollment and Marketing
Johnston Community College
Director of Recruitment and Enrollment Strategy
Johnson County Community College
See how colleges use enrollment patterns to design onboarding that works for whichever door a student enters.
Learn how colleges use data to strengthen recruitment channels - so more of the interest they generate turns into actual starts, not just inquiries.
Explore how program leaders and enrollment teams use signals from the student experience to align outreach with what students will actually encounter once they register.
Understand how leaders use early evidence to catch misalignment at the point of entry - a mismatched starting course, a pathway that doesn't fit a student's goal - before it costs a student's first term.
Hear how enrollment, advising, and academic teams coordinate decisions using shared insight instead of isolated metrics.
