What started as an initial need for a system to track the contacts advisors were having with their students has turned into an enterprise data analytics platform that has democratized data usage at Midland College. Instead of having to run load procedures and waiting sometimes an hour for students to load, ZogoTech puts data at Crystal Velasquez’s (Registrar) fingertips, cutting reporting time by 50%-75%. Learn how she does tasks like building cohorts for longitudinal tracking and monitoring students through to see persistence and retention.