Recruitment

ZogoTech's Estudias Enterprise helps schools recruit, retain and graduate students. Below are just a few ways Estudias Enterprise helps recruitment.

Quickly Monitor/Manage Recruitment and Retention Estudias Enterprise integrates with your student information system (i.e. Colleague, PeopleSoft, SCT Banner) allowing users to see on a daily basis which prospects (or previous students) have enrolled. This makes it possible to proactively reach out specifically to those who have not registered to get them enrolled, helping the school's overall enrollment goals. Executives have access to this information on a daily basis during registration to more accurately predict enrollment numbers.
Geographically Target Recruitment Estudias Enterprise integrates with Microsoft MapPoint, allowing targeted recruitment efforts. For example, the screen shot on the right shows a map combining data from Estudias Enterprise and the US Census. Counties colored purple indicate that, of the students selected in Estudias Enterprise, a large number of students are from those areas. Pie graphs indicate educational attainment demographics from the US Census. A quick visual scan of the pie charts shows that most counties are similar -- a large percentage of adults without any college education. One exception stands out in the left center (nearest to the upper left corner of the pop-up text). Looking at the pop-up shows that in this area, almost 50% of adults have completed a college degree. Tailoring recruitment to this county would be more effective for continuing education classes. Other charts can show household income, household size, etc.
Preserve Recruiting Information Recruiters gather valuable information about a prospect such as their goals and original reasons for coming to school. Some prospects may even take the initiative to drop by and talk to an advisor in the middle of a semester. This is critical information for future recruitment or retention efforts. However, with no easy way to store this information in most student information systems, this information is often lost. With Estudias Enterprise, users can: Store information about prospects in the same easy-to-use interface that shows student information, giving a unified view of pre- and post-enrollment information. Select and actively engage prospects who have initiated contact with the institution. Track and run reports on showing how prospect goals correlate with recruitment and retention. Coordinate Recruitment Information Recruiting information can be shared among different departments to coordinate recruitment efforts and measure effectiveness. Specialized groups (student support services, disability services) can receive advance notice about potential students to assist with recruitment and guide the student through the enrollment process. Easily Generate Reports Generate reports such as typical financial aid packages and completion rates to be able to tell potential students how much they can expect to receive in financial aid and how long it will take them to get a degree. This information can be broken down by zip code, high school, income level or any combination of those and other characteristics. Easily Contact Prospects Contact prospects through email, mail and phone; record these contacts for recruitment assessment, future reference and retention. Assess Recruitment Assess quality with graphical reports showing success of contacts. For example, show the optimal number and type of contacts it takes to successfully recruit a student; graphically illustrate cost-benefit ratios and diminishing returns with respect to time or cost of each contact. Transfer/Enrollment Analysis Integrate with state and federal data to determine if prospects enrolled in other institutions. Identify patterns that might better inform recruitment efforts. Track Students Beyond Registration Track students by identifying which types of students enroll, which types of students have the highest graduation rates and which types of students may need more help once they enter school.